6 eCommerce Hacks Important for Your Marketing Success

The concept of shopping has changed as a result of the rapid advancement of the web. According to a 2017 study on omnichannel retail conducted by Big Commerce and Kelton Global, most Americans now prefer making purchases online instead of in-store.

Modern eCommerce

Online shopping has turned into a highly popular way of making purchases. The above-mentioned study shows that 96% of Americans who have Internet access have made an online purchase at some point in their lives. 80% have done so in the last month alone. 51% of Americans say online is their preferred way to shop.

 

If you’re an eCommerce merchant, be aware that each detail, including your after-sale service, your site optimization, and shipping procedures are crucial to your marketing success. All these things can help you build trust with your customers and result in new and repeat sales.

 

eCommerce Hacks to Take into Account

Here are 6 eCommerce hacks to take into account:

 

  1. Avoid having a confusing sales Otherwise, your customers will turn to your competitors and check out the next store in your niche on their SERP (search engine result page). Focus on driving shoppers to your store and keeping them there once they are browsing.

 

  1. Make sure to include a search engine on your website. According to Weblinc, adding an internal search feature to a website can bring about a 216% increase in conversions and a 21% boost in average order value.

 

  1. Make sure to provide intuitive product pages that answer users’ questions. Build a website that’s more than just an online store. It should be like a resource center where customers can find all the information necessary for making a purchase without even thinking about jumping to other platforms.

 

  1. One of the greatest advantages of eCommerce is that it doesn’t operate on a clock. Online businesses operate 24/7, which is also true of customer support. Don’t forget about the seamless operation of your eCommerce functionality.

 

 

  1. Focus on the right type of Analyze the impact your website is going to make. Figure out who your audience is going to be. Find out the type of content your audience normally consumes. Determine the purpose of your content – informational or entertaining or both.

 

  1. If you’re selling globally to countries with multiple native languages, you should talk to your customers in their language. Talking to your potential customers in their own language will enable you to sell beyond language limitations.

 

No matter you’re a starter or you already own an eCommerce store, it’s critical to turn to a reputable payment processor so to get the best for your business. With a respectable processor, you can enjoy affordable and secure merchant account services, including high risk merchant accounts. Look for a processor that offers merchant account services tailored to your own business wants and needs.

 

 

Author Bio: Electronic payments expert, Blair Thomas, co-founded eMerchantBroker in 2010. His passions include writing/producing music, and travel. eMerchantBroker is America’s No. high risk merchant accounts company, serving both traditional and high-risk merchants.